We give a detailed overview
of advertising placements.
We bring an integrated and structured
overview of advertising, monitored
across the entire media sphere.
What media do we monitor?
Over 40 TV stations.
Over 330 Internet servers, defined
by the AdMonitoring project.
Over 460 printed titles.
Over 70 radio stations.
More than 20 OOH space providers. Outdoor, indoor, in-store, commercials, OOH TV.
Our database contains information about advertising campaigns
carried out in the Czech Republic since the year 2010.
What can we offer?
We find information for you
about the pricelist value of advertising
space in all media types.
We get this by means of independent (TV, print, radio) and declarative (OOH, internet) collection and analysis based on our transparent methodological processes.
We provide you with an audio-visual image of the advertisement (creative) as published in specific media.
Analyses and outputs
from the database
We create tailored analyses and studies of advertising campaigns carried out
in the Czech Republic.
You can focus analysis on specific media, clients, brands or product segments.
We offer both regular and stand-alone purchase
of our complete database, according to selected media types.
We provide all data in open formats, e.g. XML format for further mechanical processing or uploading
to your own DB systems. Alternatively, MS Excel
for manual processing.
We deliver audio-visual content in digital formats that can be launched on standard PCs.
The campaigns are clearly organised into more than 1,400 categories according to the standardised product categorisation of NACE EU/CZ.
Alongside the data we offer the sophisticated analytical software, Adwind Kite. With this software you can always access all the data you need, online.
We are more than happy to prepare training sessions or presentations of advertising monitoring to meet your needs.
Daily delivery of TV, Print and Radio data!
Analysis of competitors
Overview of the advertising activities of your competitors according to your specification.
Daily, weekly or monthly reporting. Yearly summaries.
- comparison of advertisers within relevant product segments based on used advertising space or advertising pricelist price
- analysis of competitors’ media mix
- direct reporting of premium advertising campaigns incl. audio-visual content
Monitoring of trends
Information about changes in the use of different media types or specific media. Information about the popularity of advertising formats, seasonal influences,
and the volume of the advertising market over time.
E.g. the volume of advertisements in the daily press
for the last 4 years, or the activities of individual advertisers throughout the year.
Thanks to our data you can verify that your advertisement was really published. The outputs from monitoring make better evaluation possible and more effective cooperation between advertiser, media agency and media,
for instance through detailed post-buy spot analysis.
Combination of data with other sources, e.g. with media impact data advertising monitoring
Advertising monitoring can be linked with other data sources. A common combination is with information about media impact (audience, traffic, listenership, readership) or with sales data. Thus you can obtain reliable information about the impact of your advertisement. E.g., the evaluation of audience, campaign readership or post-buy incl. effective reach.
An over and above-standard client service
- A responsible and professional approach
- Experienced consultants
- Continuous support
- The flexibility and ability to react to market requirements
High-quality advertising description
- Precise methodology
- High number of attributes
- Clear identification of advertisers and brands
- Data classified into detailed product trees
- Clear views of the pricing policy of advertisements
Professional technical solution
- Automation of key processes
- Administration of TV advertisement register
- Supervisory and control mechanisms
We keep improving the product according to market needs
We are the leader in the realisation and delivery of continuous advertising monitoring in the Czech Republic. The products
and services we offer are used by all the large media agencies
in the Czech Republic, the most important TV companies, large media representatives, advertising agencies, state institutions and advertisers themselves.
Our partners are:
Hardware stores are widely popular in the Czech Republic, more that 4/5 of Czech internet users shop there at least at some point. The first hardware store that comes to mind in most cases is Obi. As for the advertising space used by hardware stores, Obi takes second place, following Mountfield which used advertising space of the highest price last year.
The year-on-year comparison of advertising costs in the category of car manufacturers, which is regularly conducted by Nielsen Admosphere, shows that Volkswagen has had the biggest increase in the costs of advertising space used for their campaigns – by 38% since 2014. By contrast, the biggest decrease can be seen with Peugeot. The advertiser no. 1 in 2015 was Hyundai; it also led the rankings of product brands – its model Hyundai i30 used advertising space in the biggest amount in 2015.
In 2014 Admosphere monitored over 12 million advertisements.
In the last few months Admosphere has been taking steps to increase the quality of its advertising monitoring, namely the technology for capturing TV commerce which is a key part of the monitoring.
Admosphere company which conducts the advertising monitoring in the Czech Republic, did an in-house analysis of the amount of monitored advertisements.
Czech political parties used advertising space in the amount of 30,4 million CZK in the European elections campaigns. ANO 2011 placed advertising of the highest value. The data source: Advertising monitoring by Admosphere.
Our goal is, through innovative solutions, to help you invest in advertising effectively and efficiently.
We know the who, when,
where, what and how
We are keen to put detailed advertising data at your disposal.
Junior production specialist
Client service specialist