We give a detailed overview
of advertising placements.
We bring an integrated and structured
overview of advertising, monitored
across the entire media sphere.
What media do we monitor?
Television Over 40 TV stations.
Internet Over 330 Internet servers, defined
by the AdMonitoring project.
Print Over 460 printed titles.
Radio Over 70 radio stations.
OOH media More than 20 OOH space providers. Outdoor, indoor, in-store, commercials, OOH TV.
Our database contains information about advertising campaigns
carried out in the Czech Republic since the year 2010.
What can we offer?
Advertising
monitoring
We find information for you
about the pricelist value of advertising
space in all media types.
We get this by means of independent (TV, print, radio) and declarative (OOH, internet) collection and analysis based on our transparent methodological processes.
We are part of the global Nielsen group, which provides Ad Intel in more than 30 countries around the world. More information can be found here.
Creative
monitoring
We provide you with an audio-visual image of the advertisement (creative) as published in specific media.
Analyses and outputs
from the database
We create tailored analyses and studies of advertising campaigns carried out
in the Czech Republic.
You can focus analysis on specific media, clients, brands or product segments.
We offer both regular and stand-alone purchase
of our complete database, according to selected media types.
We provide all data in open formats, e.g. XML format for further mechanical processing or uploading
to your own DB systems. Alternatively, MS Excel
for manual processing.
We deliver audio-visual content in digital formats that can be launched on standard PCs.
The campaigns are clearly organised into more than 1,400 categories according to the standardised product categorisation of NACE EU/CZ.
Alongside the data we offer the sophisticated analytical software, Adwind Kite. With this software you can always access all the data you need, online.
We are more than happy to prepare training sessions or presentations of advertising monitoring to meet your needs.
Daily delivery of TV, Print and Radio data!
Our benefits
Analysis of competitors
Overview of the advertising activities of your competitors according to your specification.
Daily, weekly or monthly reporting. Yearly summaries.
Examples:
- comparison of advertisers within relevant product segments based on used advertising space or advertising pricelist price
- analysis of competitors’ media mix
- direct reporting of premium advertising campaigns incl. audio-visual content
Monitoring of trends
Information about changes in the use of different media types or specific media. Information about the popularity of advertising formats, seasonal influences,
and the volume of the advertising market over time.
E.g. the volume of advertisements in the daily press
for the last 4 years, or the activities of individual advertisers throughout the year.
Media audit
Thanks to our data you can verify that your advertisement was really published. The outputs from monitoring make better evaluation possible and more effective cooperation between advertiser, media agency and media,
for instance through detailed post-buy spot analysis.
Combination of data with other sources, e.g. with media impact data advertising monitoring
Advertising monitoring can be linked with other data sources. A common combination is with information about media impact (audience, traffic, listenership, readership) or with sales data. Thus you can obtain reliable information about the impact of your advertisement. E.g., the evaluation of audience, campaign readership or post-buy incl. effective reach.
An over and above-standard client service
- A responsible and professional approach
- Experienced consultants
- Continuous support
- The flexibility and ability to react to market requirements
High-quality advertising description
- Precise methodology
- High number of attributes
- Clear identification of advertisers and brands
- Data classified into detailed product trees
- Clear views of the pricing policy of advertisements
Professional technical solution
- Automation of key processes
- Administration of TV advertisement register
- Supervisory and control mechanisms
We keep improving the product according to market needs
We are the leader in the realisation and delivery of continuous advertising monitoring in the Czech Republic. The products
and services we offer are used by all the large media agencies
in the Czech Republic, the most important TV companies, large media representatives, advertising agencies, state institutions and advertisers themselves.
Our partners are:
Our team
Our goal is, through innovative solutions, to help you invest in advertising effectively and efficiently.
We know the who, when,
where, what and how
of advertising.
We are keen to put detailed advertising data at your disposal.